Accessing the right investor at the right price, or is the other way around?
One of the key challenges in real estate is to source the right buyer at a given time; knowing your Cost-Per-Acquisition (CPA) and being able to optimize it has become one of the biggest competitive edges.
A key driver for scalability in the real estate industry is to access the largest and more relevant number of potential buyers for a given asset to maximize the price of sale.
Brokerage firms are still highly relevant these days as they possess unique investor networks. However, business is shifting digitally and the key competitive edge for any firm in this industry resides in their ability to broaden their reach in the chase for investors as needed.
At BrisaCapital, we are mastering this ability to expand the wings to target local and foreign investors based on the opportunities with a dedicated experienced online marketing expert.
Then the question becomes, could any business be scaled up once you master the CPA?